Lane Houk

Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert --- Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency. As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.

Signal Genesys Discusses How it Overcomes the Problem of Authorship and Site Sourcing

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The press release has been a digital marketer’s best friend for years. It is a staple part of most SEO strategies. However, some marketers have found that press release distribution has not garnered the same results as in the past. Lane Houk of Signal Genesys, a white label SEO software, identified the problem and developed […]

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White Label SEO: The Benefits and Advantages for Digital Agencies in Partnering with Quantum Agency

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Search engine optimization (SEO) is a critical component of any online marketing strategy. It helps businesses and websites to increase their visibility in search engine results pages (SERPs), driving more traffic, leads, and sales. However, not all businesses have the resources, expertise, or time to handle SEO in-house. That’s where white label SEO from Quantum

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What is a Marketing Center of Excellence?

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What is a Center of Excellence? Many professionals and marketers really haven’t heard of this term in their experience before. A center of excellence is a group or organization that is recognized for its expertise or excellence in a particular area. It typically refers to a team or group that has a high level of

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Don’t Underestimate The Importance Of A Press Release For SEO

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Digital marketing experts have long recognized press releases as a powerful tool. However, many recent changes have seemingly diminished earlier success metrics, leaving agencies searching for solutions. Having identified the underlying difficulty that robs clients of authority when they publish a press release, Lane Houk of Signal Genesys, a white label SEO software, developed a

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Unlock the Power of SEO White Label Services for Your Agency

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As an agency owner, if there’s one thing you’ve likely heard over and over again it’s that digital marketing is essential for success today. And while there’s certainly no arguing that, the sheer number and complexity of the components of a successful digital strategy can be overwhelming. But, there’s one way to get an edge

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Best Practices: Great PowerPoint or Google Slides Presentation Design

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When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!  While all that choice — colors, formats, visuals, fonts — can feel liberating,

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White Label SEO Platform That 7-Figure Agencies Are Leveraging for Results

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Complex and always evolving, SEO is one of the most successful forms of marketing that exists today. Organic search is responsible for as much as 68% of all website traffic and using the right SEO tools and strategies is the most viable and cost-effective way to reach searchers in moments that matter. Signal Genesys, a

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White Label SEO Services: How to Find the Best Solution for Your Agency

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Before delving into the world of white label SEO services, it’s important to understand some of the basics of why and how SEO plays a critical role in digital marketing. Search engine optimization, commonly referred to as SEO, is a proactive marketing process used to help improve search rankings for your target business niche or

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Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

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Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check

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Top Benefits of Getting Featured on News Outlets

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How marketing agencies use press releases has changed over time. While they were originally used primarily to build a reputation, gain control of a crisis, and gain media coverage, in the age of digital marketing they became very valuable in boosting SEO.  Whether the goal is to raise a public profile, promote a product or

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