Lane Houk

Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert --- Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency. As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.

Don’t Underestimate The Importance Of A Press Release For SEO

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Digital marketing experts have long recognized press releases as a powerful tool. However, many recent changes have seemingly diminished earlier success metrics, leaving agencies searching for solutions. Having identified the underlying difficulty that robs clients of authority when they publish a press release, Lane Houk of Signal Genesys, a white label SEO software, developed a […]

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Unlock the Power of SEO White Label Services for Your Agency

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As an agency owner, if there’s one thing you’ve likely heard over and over again it’s that digital marketing is essential for success today. And while there’s certainly no arguing that, the sheer number and complexity of the components of a successful digital strategy can be overwhelming. But, there’s one way to get an edge

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Best Practices: Great PowerPoint or Google Slides Presentation Design

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When it comes to PowerPoint or Google Slides presentation design, there’s no shortage of avenues you can take. This is a very informative post from HubSpot that goes into best practices for presentations and provides some great examples that you can follow!  While all that choice — colors, formats, visuals, fonts — can feel liberating,

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White Label SEO Platform That 7-Figure Agencies Are Leveraging for Results

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Complex and always evolving, SEO is one of the most successful forms of marketing that exists today. Organic search is responsible for as much as 68% of all website traffic and using the right SEO tools and strategies is the most viable and cost-effective way to reach searchers in moments that matter. Signal Genesys, a

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White Label SEO Services: How to Find the Best Solution for Your Agency

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Before delving into the world of white label SEO services, it’s important to understand some of the basics of why and how SEO plays a critical role in digital marketing. Search engine optimization, commonly referred to as SEO, is a proactive marketing process used to help improve search rankings for your target business niche or

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Best Practices: The Content Marketing Hub | Library of Content Marketing Resources

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Content Marketing Best Practices Guide This is an amazing resource put together by Backlinko that is highly recommended for all things content marketing! This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, and more. You can check

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Top Benefits of Getting Featured on News Outlets

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How marketing agencies use press releases has changed over time. While they were originally used primarily to build a reputation, gain control of a crisis, and gain media coverage, in the age of digital marketing they became very valuable in boosting SEO.  Whether the goal is to raise a public profile, promote a product or

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Private Label SEO: Unlock Your Business’s Potential with White Label SEO Services

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You know how it feels when your business isn’t getting the results you’re after. You know there must be something you’re missing from your digital presence, but you’re not sure what it is. Well, white labeling SEO services may be just what you need to help unlock your business’s potential – a true game-changer for

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Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

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If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. We’ll also dive into how Google uses E-E-A-T as a ranking factor and in

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Top Tips in Optimizing Content for Signal Genesys Voice Search Distribution

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Speech recognition has been around for over 70 years, but its usefulness was truly realized in 2008 when Google launched the Voice Search App for the iPhone, and Siri was introduced to the world in 2011. Subsequently, the expansion of voice recognition technologies, platforms, and integrations has intensified, making optimizing content for voice search essential,

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