content strategy

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy | The Marketing Center of Excellence

Understanding Google Core Updates… What are they anyways? In today’s digital landscape, which sometimes feels a lot more like a labyrinth, understanding Google’s frequent algorithm shifts is paramount for marketers. As the digital giant continually refines its search systems, agency’s must adapt to stay relevant and keep SEO results trending in the right direction in […]

Mastering the Digital Labyrinth: How to Navigate Google’s Core Updates and Leverage the Power of E-E-A-T in Your Agency’s SEO Strategy | The Marketing Center of Excellence Read More »

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

The hallmarks of quality, well-researched content can vary depending on the specific topic and audience, but some general characteristics might include: Providing accurate and up-to-date information: Quality content is based on accurate and reliable information. To ensure that your content is well-researched, you should verify your sources and double-check your facts. Being in-depth and comprehensive:

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers Read More »

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust

If you’re an agency owner, you’ve probably heard of the term “Google E-E-A-T (fka E-A-T).” But what does it mean? Why is it important for your website and your client websites? In this article, we’ll explore the concepts of Google E-E-A-T. We’ll also dive into how Google uses E-E-A-T as a ranking factor and in

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust Read More »

Scroll to Top

CONNECT WITH LANE ON ZOOM

LANE'S PODCAST

The Marketing Center of Excellence Masterclass - Creating Killer Content that your Audience and Googlebot will EAT Up

Centers of Excellence Discussion Panel | Stewart Schaffer & Lisa Goolsby | CSuite Solutions

ADA Website Compliance with Glen Ingram and Joshua Fletcher from WebA11y

Josh Nelson's Success Journey & His Mission to Help 100 Agencies Reach 7 Figures

Listen on the following:

FEATURED ARTICLES

Google

Forbes

Entrepreneur

Los Angeles Tribune

USA Today

Yahoo News

LANE'S VIDEOS

Video 1

Video 2

Video 3

Video 4

Video 5

CONTACT LANE HOUK

Send SMS Text

WhatsApp

Call Office: (833) 501-3535

FB Messenger

Discovery Call

Save Contact