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Summary



I’m known for getting my clients the recognition they deserve with an optimized web presence and greater online visibility and helping them become the number one choice amongst competitors in their local market area using proprietary brand conquesting and strategic positioning strategies. I have specific authority and expertise for multi-location enterprises in the Google Ecosystem and am a Level 7 Local Guide. 


We work with multi-location enterprises, businesses and professionals who want to dominate online - whether nationally or locally. Using tried and true fundamentals married to cutting-edge technologies and web presence optimization expertise, we consult with clients to help them make crucial tweaks in their branding and web presence optimization strategy. Brand Equation has unique expertise in deploying multi-touch, omni-channel digital advertising campaigns. Our intellectual property includes Geo-fence and POI Signal Intelligence™ technologies to build targeted, highly addressable audiences for digital advertising and Brand Conquesting™ campaigns.

Brand Equation


Public Speaker | Brand Consultant | Web Presence & Digital Marketing | CEO

Raleigh-Durham, North Carolina Area


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We specialize in strategic brand positioning to help multi-location enterprises, healthcare providers and companies build localized visibility in their target market areas with an optimized web presence and a 5-star reputation that is highly visible online with their target audience(s).


If prospective patients or customers find you but your competition has a better reputation and better reviews, you will lose the prospect over 90% of the time!

We solve this problem and help our clients build a 5-Star Reputation using our proprietary web optimization and content marketing strategies and systems. Get deeper insights into your customer experience and service delivery with our proprietary reputation strategies and software.

We work with multi-location enterprises, businesses and professionals who want to excel online - whether nationally or locally. Using tried and true fundamentals married to cutting-edge technologies and web presence optimization expertise, we consult with clients to help them make crucial tweaks in their branding and web presence optimization strategy. Brand Equation has unique expertise in deploying multi-touch, omni-channel digital marketing campaigns. Our intellectual property includes Geo-fence and POI Signal Intelligence™ technologies to build targeted, highly addressable audiences for digital advertising and Brand Conquesting™ campaigns along with content marketing software for search engine visibility campaigns.



Quantum Newswire


Founder


 – Present 10 months
Raleigh, North Carolina


Quantum Newswire is a Premier Press Release & Content Marketing Engine. We helps hundreds of businesses and agencies globally submit press releases through our high-quality distribution network with Advanced features no other PR service or platform provides

Testimonials


  • “I highly recommend Lane with Brand Equation. Online presence and reputation management are key to business growth. Lane is the best in the Raleigh Durham area.”

  • “I met Lane at a digital marketing conference and knew immediately that he was of high integrity and cared very much about his clients’ success. Lane combines his many years of marketing expertise with cutting edge technology to produce amazing results for any project he works on. As a fellow agency owner, I can tell when someone is either passionate about producing results or just in it for the money, and I can honestly say that Lane is truly passionate about his work. I highly recommend any business that is looking for an edge to work with Lane as they would benefit greatly from his vast experience.”


Education


  • University of Wisconsin | 1992 – 1993

    Bachelors of Science Nursing program

  • Florida Gulf Coast University | 2009 - 2009

    Executive Leadership in Non-Profits, Graduate

  • Peer Insight | Georgetown University | 2006 -2006

    4 Day Deep Dive with Peer Insight executives on Unique Experience Design creation.

  • ARMY | 1990 – 1992

    Combat Field Medic, Nursing And PN

  • University of Wisconsin-Milwaukee

    BS-Nursing Program


Experience


  • Board of Directors and Chairman

    Herocare USA, Inc.

  • CEO & Managing Partner | 2010 to Current

    Brand Equation

  • CEO & Managing Partner | 2018 to Current

    Quantum Agency


Certifications


  • USA Hockey Certified Coach

    USA Hockey, License 335943

Education


  • University of Wisconsin
  • Florida Gulf Coast University
  • Peer Insight | Georgetown University
  • ARMY – Combat Field Medic, Nursing And PN
  • University of Wisconsin-Milwaukee

Experience


  • Board of Directors and Chairman – Herocare USA, Inc.
  • CEO & Managing Partner – Brand Equation – 2010 to Current
  • CEO & Managing Partner – Quantum Agency – 2018 to Current

Certifications


  • USA Hockey Certified Coach – USA Hockey, License 335943