Lane Houk

Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert --- Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency. As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.

Top Tips in Optimizing Content for Signal Genesys Voice Search Distribution

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Speech recognition has been around for over 70 years, but its usefulness was truly realized in 2008 when Google launched the Voice Search App for the iPhone, and Siri was introduced to the world in 2011. Subsequently, the expansion of voice recognition technologies, platforms, and integrations has intensified, making optimizing content for voice search essential, […]

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Unlock the Expertise of our White Label SEO Firm for Your Agency

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If you’ve been struggling to find a reliable, cost-effective way to get the online visibility and sales you need, white label SEO services could be exactly what you’ve been looking for. As businesses and consumers alike continue to shift their buying habits and preferences to the digital sphere, it’s more important than ever for entrepreneurs,

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From Visitors to Customers: Mastering the Art of Website Conversion Optimization | Best Practices

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Website Conversion Optimization: Proven Strategies for Marketing Agencies to Increase Client Revenue Website conversion optimization is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. As a marketing agency, it’s important to understand the benefits and strategies of website conversion

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Tips for Optimizing a PR for Signal Genesys

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In today’s competitive marketing landscape, SEO and content marketing have become more important than ever. A tried and true staple of marketing agencies, the powerful combination is proven to grow audience engagement, drive sales, expand brand presence, and improve SEO. Of all forms of content, the press release is one of the most powerful and

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Leverage Google Web Stories for SEO

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Ever felt overwhelmed while trying to navigate the waters of SEO? You’re not alone – millions of digital marketers around the world everyday feel the same way. From keyword selection, to returning customers, creating high-quality content has become increasingly vital to success. That’s why so many digital marketers are turning to something called “Google Web

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Six Sigma for Marketing Agencies

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The Six Sigma Approach to Marketing Agency Excellence Six Sigma for Marketing Agencies: This is meant to provide a fairly comprehensive resource for marketing agencies looking for ideas and resources on improving quality and predictability in your agency. There are several tools and frameworks that are listed below as well. These tools and frameworks can

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DIY SEO Software: 4 Tips on How to Optimize Your Website for Search Engines

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What is the Best DIY SEO Software? If there is one thing harder than creating a unique piece of content, it is getting it seen. That is why search engine optimization (SEO) is so important. It increases the visibility of your website by helping it to rank higher in search engine results pages. There are

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