“Press release distribution is the process of circulating or seeding out your press release to journalists and members of the press,” according to Hubspot’s definition.
WHAT IS A PRESS RELEASE SERVICE?
Many digital agencies have been discovering that press release services can greatly enhance their agency solutions and help them to rank their client’s websites and Google MyBusiness listings in search results.
Most experts agree that the purpose of distributing a press release or pr newswire is to obtain coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. In this way, you’re positioning your brand in front of a much larger audience and you are being positioned as an expert simply by the appearance or publication of your content on these live authority media sites.
WHY USE A PRESS RELEASE SERVICE?
Simple: you can have the greatest content in the world but if it just sits on your blog or website, very few people will ever be exposed to your content or your message. Furthermore, there is a quantifiable benefit in authority scoring and signal generation when agencies partner with the right press release service. When executed with advanced SEO in mind, press releases do in fact boost your SEO. Our founder coined the phrase, “Content is King but Distribution is Queen, and she wears the pants.”
You can have great content but if you have no distribution network to get that content distributed, then your products or services will go largely unnoticed if that content stays solely on your blog. Media outlets are always looking for fresh, new content for their readers. Small businesses can reap rich rewards from press release distribution services and digital agencies would be wise to incorporate a press release and content marketing solution for their clients.