Meet The Author

Lane Houk

Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert --- Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency. As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.

Blog Post

Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

The hallmarks of quality, well-researched content can vary depending on the specific topic and audience, but some general characteristics might include: Providing accurate and up-to-date information: Quality content is based on accurate and reliable information. To ensure that your content is well-researched, you should verify your sources and double-check your facts. Being in-depth and comprehensive:

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White Label SEO: The Benefits and Advantages for Digital Agencies in Partnering with Quantum Agency

Search engine optimization (SEO) is a critical component of any online marketing strategy. It helps businesses and websites to increase their visibility in search engine results pages (SERPs), driving more traffic, leads, and sales. However, not all businesses have the resources, expertise, or time to handle SEO in-house. That’s where white label SEO from Quantum

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What is a Marketing Center of Excellence?

What is a Center of Excellence? Many professionals and marketers really haven’t heard of this term in their experience before. A center of excellence is a group or organization that is recognized for its expertise or excellence in a particular area. It typically refers to a team or group that has a high level of

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Don’t Underestimate The Importance Of A Press Release For SEO

Digital marketing experts have long recognized press releases as a powerful tool. However, many recent changes have seemingly diminished earlier success metrics, leaving agencies searching for solutions. Having identified the underlying difficulty that robs clients of authority when they publish a press release, Lane Houk of Signal Genesys, a white label SEO software, developed a

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LANE'S PODCAST

The Marketing Center of Excellence Masterclass - Creating Killer Content that your Audience and Googlebot will EAT Up

Centers of Excellence Discussion Panel | Stewart Schaffer & Lisa Goolsby | CSuite Solutions

ADA Website Compliance with Glen Ingram and Joshua Fletcher from WebA11y

Josh Nelson's Success Journey & His Mission to Help 100 Agencies Reach 7 Figures

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