Meet The Author

Lane Houk

Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert --- Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency. As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.

Blog Post

Private Label SEO Services: How to Outsource SEO and Grow Your Agency

With the rise of digital marketing, SEO has become one of the most powerful tools available for businesses to gain visibility and compete against their industry peers. The challenge with SEO however is that it requires considerable skill and knowledge, and depending on the size and budget of your business, you may find it difficult

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Best Practices to Demonstrate Google E-A-T | 9 Important Questions and Answers

The hallmarks of quality, well-researched content can vary depending on the specific topic and audience, but some general characteristics might include: Providing accurate and up-to-date information: Quality content is based on accurate and reliable information. To ensure that your content is well-researched, you should verify your sources and double-check your facts. Being in-depth and comprehensive:

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What is a Marketing Center of Excellence?

What is a Center of Excellence? Many professionals and marketers really haven’t heard of this term in their experience before. A center of excellence is a group or organization that is recognized for its expertise or excellence in a particular area. It typically refers to a team or group that has a high level of

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Don’t Underestimate The Importance Of A Press Release For SEO

Digital marketing experts have long recognized press releases as a powerful tool. However, many recent changes have seemingly diminished earlier success metrics, leaving agencies searching for solutions. Having identified the underlying difficulty that robs clients of authority when they publish a press release, Lane Houk of Signal Genesys, a white label SEO software, developed a

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