Lane Houk

An AP-style press release uses the Associated Press Stylebook to format language for news distribution. It prioritizes factual accuracy, removes promotional tone, and follows strict formatting conventions. Headlines summarize the story without exaggeration. Lead paragraphs answer who, what, when, where, and why using concise, verified language. The body expands on key details in logical sequence. […]

Rebranding is a deliberate transformation of a company’s identity to reflect a new strategic direction, value proposition, or market position. Rebranding involves visual and verbal changes such as updated logos, typography, taglines, brand voice, and overall messaging. A rebranding press release provides the structural foundation for public communication during this shift. Rebranding releases are formal

A press release checklist is a precise, step-by-step framework that ensures news announcements follow a media-centric format and meet strict editorial guidelines. Press release checklists set a clear structure for presenting verified facts in an order that matches how journalists review and select stories. Accuracy, conciseness, and relevance are essential because editors decide within seconds

A press release distribution checklist serves as the blueprint for securing consistent and impactful media coverage. A checklist transforms distribution from an unstructured outreach effort into a deliberate process that combines precision targeting, strategic timing, and data-driven tracking. Targeting focuses on identifying journalists, editors, and media outlets whose coverage aligns directly with the story, ensuring

A corporate crisis destabilizes operations, erodes brand equity, exposes organizational weaknesses, and ignites public doubt. Silence, vague statements, or delayed responses escalate the damage. Reputational fallout compounds if brands fail to correct misinformation quickly or guide the public narrative. In high-stakes moments, a well-structured crisis press release becomes the first and most critical line of

  Google E-A-T Guidelines Are Important to Understand If you haven’t heard of Google E-A-T or Google’s quality guidelines before you need to take a few minutes and get up to speed with this. It’s not new per se but I still find a lot of agency owners who haven’t really come across this very

In today’s competitive marketing landscape, SEO and content marketing have become more important than ever. A tried and true staple of marketing agencies, the powerful combination is proven to grow audience engagement, drive sales, expand brand presence, and improve SEO. Of all forms of content, the press release is one of the most powerful and