Whitespark Founder Gives Preview of the 2023 Google Map Pack Ranking Factors in Live Interview on Marketing Center of Excellence
The Marketing Center of Excellence is excited to announce its latest episode featuring a live interview with Darren Shaw, Founder of Whitespark. The episode explores the 2023 Local Ranking Factors for Google Map Pack rankings, providing businesses and marketers with invaluable insights on how to improve their local search rankings. The Local Search Ranking Factors annual report was developed by David Mihm in 2008 and taken over by Darren Shaw in 2017. This report is the industry’s go-to resource for understanding how to rank in Google’s local search results.
The interview, conducted by Lane Houk, the host of the Marketing Center of Excellence, features Darren Shaw, a leading expert in local search, who has been working in the industry for over a decade. During the episode, Darren shares his insights on many of the latest trends in local search and highlights some of the top factors that can influence a business’s Google Map Pack ranking. These insights stem from his annual “Local Ranking Factors” survey of 50 industry experts to gain detailed insights into the latest factors or signals that are moving the needle in map pack rankings.
“We’re thrilled to have Darren Shaw on our show to discuss the 2023 Local Ranking Factors for Google Map Pack rankings,” said Lane Houk. “Darren’s expertise and insights will help businesses and marketers understand the latest trends and strategies in local search, providing them with actionable tips on how to improve their online visibility and attract more customers.”
The episode covers a range of topics, including the local ranking factors or signals that Google’s algorithm measures including, online reviews, local citations, link signals, on-page signals, and various components of the GBP listing. These factors are crucial to a business’s Google Map Pack ranking and can have a significant impact on its online visibility and local search results.
Local Search Ranking Factors Have Changed Again for 2023
“Google is constantly updating its algorithm, and it’s essential for businesses to keep up with the latest trends and changes in local search,” said Darren Shaw. “By optimizing their online presence and focusing on the factors that matter most to Google, businesses can improve their local search rankings and attract more customers.”
The Marketing Center of Excellence is committed to providing businesses and marketers with practical tips and actionable advice on digital marketing. The show covers best practices and industry leaders across a wide range of topics, including SEO, PPC, social media marketing, content marketing, and more.
“We’re excited to continue our mission of providing valuable insights and knowledge to businesses and marketers through our show,” said Lane Houk. “Our partnership with Whitespark and Darren Shaw has been invaluable in helping us explore the latest trends and strategies in local search.”
The Marketing Center of Excellence’s latest episode featuring Darren Shaw is now available on all major podcast platforms, including Apple Podcasts, Spotify, and Google Podcasts. For more information on the Marketing Center of Excellence and its upcoming episodes, visit their website at https://themarketingcoe.com/podcast.
About the Marketing Center of Excellence
The Marketing Center of Excellence is a leading digital marketing podcast and YouTube channel dedicated to providing businesses and marketers with practical tips and actionable advice on digital marketing. Hosted by Lane Houk, the show covers a wide range of topics, including SEO, PPC, social media marketing, content marketing, and more.
The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.
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For more information, visit https://themarketingcoe.com
About Whitespark
Whitespark is a local search software and service provider, helping businesses improve their online visibility and rankings. Founded by Darren Shaw in 2005, Whitespark offers a range of services, including local SEO, citation building, and reputation management. For more information, visit www.whitespark.ca.
