Meet The Author
Lane Houk
Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert ---
Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency.
As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.
Blog Post
Partnership Press Release: Definition, How to write, Template and Samples
A partnership press release announces a strategic alliance between two or more organizations, communicating its relevance to the market, stakeholders, and the public. Partnership press ...
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How to Write an Inverted Pyramid Press Release: Writing Tips & Structure
To write an inverted pyramid press release, start with the essential facts and structure the content by importance. The inverted pyramid begins with a lead ...
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Press Statement vs Press Release: What is the Difference and Which One Should You Use?
The difference between a press statement and a press release lies in their purpose, structure, and strategic intent. A press release delivers newsworthy information to ...
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Media Pitch vs Press Release: What is the Difference and Which One Should You Use?
The difference between a media pitch and a press release shapes how editors perceive your story, whether it earns coverage or gets buried. A press ...
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Press Advisory VS Press Release: What is the Difference and Which One Should You Use?
The difference between a press advisory and a press release lies in their intent, structure, and strategic use within media outreach. A press advisory functions ...
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New Hire Press Release: Definition, How to write, Template and Samples
A new hire press release announces the appointment of a key team member and positions the company as a growing, credible brand. New hire press ...
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Acquisition Press Release: Definition, How to write, Examples, Templates
An acquisition press release announces a merger or purchase and signals strategic direction to the market. Acquisition press releases influence how stakeholders interpret the move, ...
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Product Press Release: Definition, How to write, Examples, Templates
A product press release drives early traction, accelerates sales cycles, and anchors product messaging in the media ecosystem. Product press releases inform journalists, signal value ...
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Event Press Release: Definition, Types, Template
An event press release is a formal written announcement to inform the media about an upcoming event and raise public awareness. Event press releases provide ...
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Media Alert vs. Press Release: What is the Difference & Which One Should You Use?
Media alerts and press releases serve different communication goals in public relations. Understanding their roles helps businesses deliver the right message to the right audience ...
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What is a Press Release Calendar: Definition, Benefits and Best Practices for Scheduling Press Releases
A press release calendar brings structure, foresight, and strategic depth to public relations. Rather than reacting to news cycles, organizations use calendars to schedule press ...
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Healthcare Press Release: Definition, How to write, Template and Samples
A healthcare press release is a strategic communication tool that delivers newsworthy updates from within the medical, pharmaceutical, and public health sectors. Healthcare press releases ...
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Press Release vs Press Kit: What is the Difference & Which One Should You Use?
The difference between a press release and a press kit reflects two distinct strategies in media communication, one built for speed, the other for depth. ...
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Earned Media vs Paid Media: What is the Difference & Which One Should You Use?
The difference between earned media and paid media defines two fundamentally opposite paths to visibility, each rooted in distinct psychological dynamics. Earned media operates on ...
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What is Owned Media: Definition, Benefits, Examples & Best Practices for Branding
Owned media sits at the center of brand control, digital trust, and long-term marketing equity. Owned media are assets a brand builds and manages, including ...
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What is Press Release Analytics: Understanding Key Performance Indicators to Measure PR Success
Press release analytics translate media exposure into measurable business value. In a digital environment where attention spans are short and budgets demand accountability, quantifying the ...
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Book Press Release: Definition, How to write, Template and Samples
A book press release is a high-leverage marketing document signalling the arrival of a new title to media outlets, bookstores, reviewers, and industry stakeholders. Book ...
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Are Press Releases Worth It: Exploring Benefits and Strategies for Press Release Optimization
Press releases hold more strategic weight in modern marketing than most businesses realize. Beyond basic publicity, they function as multi-channel assets that serve SEO, digital ...
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What is Earned Media Marketing: Definition, Benefits Examples & Best Practices for Driving Publicity
Earned media marketing refers to generating brand exposure through voluntary endorsements, media coverage, and social amplification driven by third parties. Unlike paid ads or branded ...
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Earned Media vs Paid Media: What is the Difference & Which One Should You Use?Â
Digital marketing operates through three distinct channels: owned media, paid media, and earned media. Each type plays a critical role in shaping brand visibility, authority, ...
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What is an AP-Style Press Release?
An AP-style press release uses the Associated Press Stylebook to format language for news distribution. It prioritizes factual accuracy, removes promotional tone, and follows strict ...
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Rebranding Press Release: Definition, How to write, Template and Samples
Rebranding is a deliberate transformation of a company’s identity to reflect a new strategic direction, value proposition, or market position. Rebranding involves visual and verbal ...
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Press Release Checklist: Write High-Visibility News That Gets Coverage in 2025 | Signal Genesys
A press release checklist is a precise, step-by-step framework that ensures news announcements follow a media-centric format and meet strict editorial guidelines. Press release checklists ...
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Press Release Distribution Checklist: Proven Strategies to Target, Time, and Track Media Coverage | Signal Genesys
A press release distribution checklist serves as the blueprint for securing consistent and impactful media coverage. A checklist transforms distribution from an unstructured outreach effort ...
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Crisis Press Release: Definition, How to write, Template and Samples
A corporate crisis destabilizes operations, erodes brand equity, exposes organizational weaknesses, and ignites public doubt. Silence, vague statements, or delayed responses escalate the damage. Reputational ...
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How White Label Agencies Help You Scale Fast Without Adding Overhead
Scaling a digital marketing agency is exciting, but it comes with challenges. Hiring new staff, training them, and managing overhead can slow down growth. That ...
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2025 Trends in White-Label Marketing: AI Integration in SEO
Artificial intelligence is transforming the way agencies deliver search engine optimization. From smarter keyword research to automated content creation, AI tools are helping agencies scale ...
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WordPress and White Label Hosting for Partner Digital Marketing Firms
Reliable hosting is the foundation of every successful website. For marketing firms and partner agencies, offering hosting services under your own brand can be a ...
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Content Writing Tips: Google E-A-T by Signal Genesys
 Google E-A-T Guidelines Are Important to Understand If you haven’t heard of Google E-A-T or Google’s quality guidelines before you need to take a ...
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Tips for Optimizing a PR for Signal Genesys
In today’s competitive marketing landscape, SEO and content marketing have become more important than ever. A tried and true staple of marketing agencies, the powerful ...
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Optimize Your Website: DIY SEO Tips from Signal Genesys
What is the Best DIY SEO Software? If there is one thing harder than creating a unique piece of content, it is getting it seen. ...
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Boost Local SEO Rankings | Search Atlas Integration
If you’re looking to give your business a boost in organic search rankings, local SEO software certainly comes in handy. Local SEO is an important ...
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Google Stacking Guide: Critical Steps to Building a Powerful Google Asset Stack or Google Entity Stack for SEO
Benefits of a Google Stacking strategy using Google Entity Stacks Google Stacking is an effective SEO strategy At Quantum Agency, one of our proprietary products ...
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The Complete Guide to LLM Visibility and Generative Engine Optimization for Businesses | The Marketing Center of Excellence
By Lane Houk, Founder, Quantum Agency & SEO Success Academy The Invisible Revolution: Why Your Best Marketing Channel is Hiding in Plain Sight Traditional SEO ...
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Mastering SEO Audits | Guide to mastering SEO audits
Unlock the Power of SEO Audits: A Proven Strategy for Higher Rankings and Traffic Performing a thorough SEO audit is critical for diagnosing and improving ...
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Google Stacking Guide: Critical Steps to Building a Powerful Google Asset Stack or Google Entity Stack for SEO
Benefits of a Google Stacking strategy using Google Entity Stacks Google Stacking is an effective SEO strategy At Quantum Agency, one of our proprietary products ...
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What is White Label SEO and What is a White Label SEO Agency?
What is White Label SEO? White label SEO is a form of SEO outsourcing that gives digital marketing agencies the option to sell pre-made SEO ...
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Google Stacking Guide: Critical Steps to Building a Powerful Google Asset Stack or Google Entity Stack for SEO
Benefits of a Google Stacking strategy using Google Entity Stacks Google Stacking is an effective SEO strategy At Quantum Agency, one of our proprietary products ...
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Entity-Centric Vs. Keyword-Centric: Which SEO Approach Will Dominate in 2025?
As SEO strategies continue to evolve rapidly, agencies are asking an important question: will entity-focused or keyword-focused methods lead the way in 2025? This question ...
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Mastering SEO Audits: A Step-by-Step Guide to Boost Rankings and Drive Results | The Marketing Center of Excellence
Unlock the Power of SEO Audits: A Proven Strategy for Higher Rankings and Traffic Performing a thorough SEO audit is critical for diagnosing and improving ...
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Mastering Entity-Centric SEOâ„¢: The Future of Search Optimization
Entity-Centric SEO™ – Optimizing Beyond Keywords for Superior Search Visibility In the ever-evolving landscape of digital marketing, staying ahead requires more than just traditional keyword ...
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Mastering Entity-Centric SEOâ„¢: The Future of Search Optimization
Entity-Centric SEO™ – Optimizing Beyond Keywords for Superior Search Visibility In the ever-evolving landscape of digital marketing, staying ahead requires more than just traditional keyword ...
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White Label Marketing for Agencies: Top Strategies for Profit Maximization in White Label Reselling
As agencies venture into the domain of white label marketing, the quest to maximize profits takes center stage. Quantum Agency presents the most effective strategies ...
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Outsourcing SEO Made Easy with the Best White Label SEO Services | Signal Genesys
Do you feel overwhelmed with all the complexities and constantly changing landscape of SEO? Are you looking for a way to streamline your search engine ...
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Unlock Your SEO Potential with SEO Automation Software – Boost Your Online Visibility and Rankings | Signal Genesys
The web is awash with SEO advice, but it’s often up to the marketer to figure out how to best optimize their website and content. ...
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The Best SEO Software Tools to Help You Rank Higher in Search Engines | Signal Genesys
Search engine optimization (SEO) is an invaluable tool for any website. Combining great content, an optimized website structure and the best SEO software tools to ...
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White Label SEO Software: Automate Your SEO with Ease | Signal Genesys
Is your website’s search engine optimization (SEO) campaign feeling a bit stale? Has it become difficult to manage day-to-day SEO tasks without taking up too ...
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Unlock Your Business Potential with White Label Software Solutions | Signal Genesys
Have you grown tired of feeling as if your business is stuck in a rut? Like you’re constantly struggling just to keep your head above ...
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The Power of White Label Press Releases | Signal Genesys
In today’s competitive business landscape, white label press releases have emerged as a powerful tool for enhancing brand visibility, building credibility and trust, and increasing ...
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Advantages of Digital Press Releases Over Traditional Press Releases | Signal Genesys
The advantages of digital press releases over traditional press releases have become increasingly apparent today. This article by Signal Genesys, a leading white label SEO ...
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