Meet The Author
Lane Houk
Author | CEO Signal Genesys & Quantum Agency | Brand & Digital Marketing Consultant | Public Speaker | Recognized SEO Expert ---
Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency.
As the Managing Partner of Quantum Agency, a white-label marketing agency, he leads a cross-functional marketing team that delivers quality white-label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies.
Blog Post
What is an AP-Style Press Release?
An AP-style press release uses the Associated Press Stylebook to format language for news distribution. It prioritizes factual accuracy, removes promotional tone, and follows strict ...
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Rebranding Press Release: Definition, How to write, Template and Samples
Rebranding is a deliberate transformation of a company’s identity to reflect a new strategic direction, value proposition, or market position. Rebranding involves visual and verbal ...
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Press Release Checklist: Write High-Visibility News That Gets Coverage in 2025 | Signal Genesys
A press release checklist is a precise, step-by-step framework that ensures news announcements follow a media-centric format and meet strict editorial guidelines. Press release checklists ...
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Press Release Distribution Checklist: Proven Strategies to Target, Time, and Track Media Coverage | Signal Genesys
A press release distribution checklist serves as the blueprint for securing consistent and impactful media coverage. A checklist transforms distribution from an unstructured outreach effort ...
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Crisis Press Release: Definition, How to write, Template and Samples
A corporate crisis destabilizes operations, erodes brand equity, exposes organizational weaknesses, and ignites public doubt. Silence, vague statements, or delayed responses escalate the damage. Reputational ...
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How White Label Agencies Help You Scale Fast Without Adding Overhead
Scaling a digital marketing agency is exciting, but it comes with challenges. Hiring new staff, training them, and managing overhead can slow down growth. That ...
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2025 Trends in White-Label Marketing: AI Integration in SEO
Artificial intelligence is transforming the way agencies deliver search engine optimization. From smarter keyword research to automated content creation, AI tools are helping agencies scale ...
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WordPress and White Label Hosting for Partner Digital Marketing Firms
Reliable hosting is the foundation of every successful website. For marketing firms and partner agencies, offering hosting services under your own brand can be a ...
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Content Writing Tips: Google E-A-T by Signal Genesys
 Google E-A-T Guidelines Are Important to Understand If you haven’t heard of Google E-A-T or Google’s quality guidelines before you need to take a ...
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Tips for Optimizing a PR for Signal Genesys
In today’s competitive marketing landscape, SEO and content marketing have become more important than ever. A tried and true staple of marketing agencies, the powerful ...
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Optimize Your Website: DIY SEO Tips from Signal Genesys
What is the Best DIY SEO Software? If there is one thing harder than creating a unique piece of content, it is getting it seen. ...
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Boost Local SEO Rankings | Search Atlas Integration
If you’re looking to give your business a boost in organic search rankings, local SEO software certainly comes in handy. Local SEO is an important ...
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Google Stacking Guide: Critical Steps to Building a Powerful Google Asset Stack or Google Entity Stack for SEO
Benefits of a Google Stacking strategy using Google Entity Stacks Google Stacking is an effective SEO strategy At Quantum Agency, one of our proprietary products ...
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The Complete Guide to LLM Visibility and Generative Engine Optimization for Businesses | The Marketing Center of Excellence
By Lane Houk, Founder, Quantum Agency & SEO Success Academy The Invisible Revolution: Why Your Best Marketing Channel is Hiding in Plain Sight Traditional SEO ...
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Mastering SEO Audits | Guide to mastering SEO audits
Unlock the Power of SEO Audits: A Proven Strategy for Higher Rankings and Traffic Performing a thorough SEO audit is critical for diagnosing and improving ...
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Google Stacking Guide: Critical Steps to Building a Powerful Google Asset Stack or Google Entity Stack for SEO
Benefits of a Google Stacking strategy using Google Entity Stacks Google Stacking is an effective SEO strategy At Quantum Agency, one of our proprietary products ...
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What is White Label SEO and What is a White Label SEO Agency?
What is White Label SEO? White label SEO is a form of SEO outsourcing that gives digital marketing agencies the option to sell pre-made SEO ...
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Google Stacking Guide: Critical Steps to Building a Powerful Google Asset Stack or Google Entity Stack for SEO
Benefits of a Google Stacking strategy using Google Entity Stacks Google Stacking is an effective SEO strategy At Quantum Agency, one of our proprietary products ...
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Entity-Centric Vs. Keyword-Centric: Which SEO Approach Will Dominate in 2025?
As SEO strategies continue to evolve rapidly, agencies are asking an important question: will entity-focused or keyword-focused methods lead the way in 2025? This question ...
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Mastering SEO Audits: A Step-by-Step Guide to Boost Rankings and Drive Results | The Marketing Center of Excellence
Unlock the Power of SEO Audits: A Proven Strategy for Higher Rankings and Traffic Performing a thorough SEO audit is critical for diagnosing and improving ...
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Mastering Entity-Centric SEOâ„¢: The Future of Search Optimization
Entity-Centric SEO™ – Optimizing Beyond Keywords for Superior Search Visibility In the ever-evolving landscape of digital marketing, staying ahead requires more than just traditional keyword ...
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Mastering Entity-Centric SEOâ„¢: The Future of Search Optimization
Entity-Centric SEO™ – Optimizing Beyond Keywords for Superior Search Visibility In the ever-evolving landscape of digital marketing, staying ahead requires more than just traditional keyword ...
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White Label Marketing for Agencies: Top Strategies for Profit Maximization in White Label Reselling
As agencies venture into the domain of white label marketing, the quest to maximize profits takes center stage. Quantum Agency presents the most effective strategies ...
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Outsourcing SEO Made Easy with the Best White Label SEO Services | Signal Genesys
Do you feel overwhelmed with all the complexities and constantly changing landscape of SEO? Are you looking for a way to streamline your search engine ...
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Unlock Your SEO Potential with SEO Automation Software – Boost Your Online Visibility and Rankings | Signal Genesys
The web is awash with SEO advice, but it’s often up to the marketer to figure out how to best optimize their website and content. ...
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The Best SEO Software Tools to Help You Rank Higher in Search Engines | Signal Genesys
Search engine optimization (SEO) is an invaluable tool for any website. Combining great content, an optimized website structure and the best SEO software tools to ...
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White Label SEO Software: Automate Your SEO with Ease | Signal Genesys
Is your website’s search engine optimization (SEO) campaign feeling a bit stale? Has it become difficult to manage day-to-day SEO tasks without taking up too ...
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Unlock Your Business Potential with White Label Software Solutions | Signal Genesys
Have you grown tired of feeling as if your business is stuck in a rut? Like you’re constantly struggling just to keep your head above ...
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The Power of White Label Press Releases | Signal Genesys
In today’s competitive business landscape, white label press releases have emerged as a powerful tool for enhancing brand visibility, building credibility and trust, and increasing ...
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Advantages of Digital Press Releases Over Traditional Press Releases | Signal Genesys
The advantages of digital press releases over traditional press releases have become increasingly apparent today. This article by Signal Genesys, a leading white label SEO ...
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Why White Label SEO Software Is More Suitable Than In-house Software for Agencies | Signal Genesys
In digital marketing, agencies constantly seek ways to optimize operations and provide exceptional client results. One solution that has gained significant popularity is white-label SEO ...
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Powering Consistent Branding With White Label SEO Software | Signal Genesys
At Signal Genesys, we’re transforming the way businesses engage with their audience through white label digital solutions, with a focus on our leading white label ...
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Maximize White Label Success With Google My Business Optimization | Signal Genesys
When it comes to maximizing white label success with Google My Business optimization, Signal Genesys excels with practical strategies that deliver measurable results. Our expertise ...
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Enterprise Media Rooms | Signal Genesys
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Source link
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In-Line Images and Videos | Signal Genesys
Add images and embedded videos to your press releases at no extra cost. Just copy/paste your embed code directly into your press release. Source link
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AI-Generated Press Releases | Signal Genesys
Write unique press releases on each syndication partner, you’ll see maximum SEO results from your press release outreach. Source link
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Syndication via Quantum News Network | Signal Genesys
Reach millions of readers across our network of authoritative news sites, plus the Voice Search ecosystem (Alexa and Google). Get 100X the views and traffic. ...
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Enterprise Media Rooms | Signal Genesys
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Source link
Read More →
In-Line Images and Videos | Signal Genesys
Add images and embedded videos to your press releases at no extra cost. Just copy/paste your embed code directly into your press release. Source link
Read More →
AI-Generated Press Releases | Signal Genesys
Write unique press releases on each syndication partner, you’ll see maximum SEO results from your press release outreach. Source link
Read More →
Syndication via Quantum News Network | Signal Genesys
Reach millions of readers across our network of authoritative news sites, plus the Voice Search ecosystem (Alexa and Google). Get 100X the views and traffic. ...
Read More →
Maximize White Label Success With Google My Business Optimization | Signal Genesys
When it comes to maximizing white label success with Google My Business optimization, Signal Genesys excels with practical strategies that deliver measurable results. Our expertise ...
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Navigating Intellectual Property in White Label Website Design
As white label website designers, Quantum Agency has encountered the complexities of intellectual property rights in our projects. From handling copyright issues to respecting trademarks, ...
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White Label SEO Provider Discusses How to Improve An Agency’s Scalability
Quantum Agency has found that a strategic approach is key when it comes to enhancing an agency’s scalability. By exploring white label SEO services, agencies ...
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Powering Consistent Branding With White Label SEO Software | Signal Genesys
At Signal Genesys, we’re transforming the way businesses engage with their audience through white label digital solutions, with a focus on our leading white label ...
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Optimizing the Effectiveness of White Label SEO for Your Agency
Today, where digital solutions are vital for businesses to stay viable in the competitive landscape, agencies must offer comprehensive SEO services to their clients. However, ...
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Why White Label SEO Software Is More Suitable Than In-house Software for Agencies | Signal Genesys
In digital marketing, agencies constantly seek ways to optimize operations and provide exceptional client results. One solution that has gained significant popularity is white-label SEO ...
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The Ultimate Guide to SEO in 2024: Mastering the Periodic Table of SEO Elements | The Marketing Center of Excellence
Mastering the SEO Ranking Factors for Success In digital marketing, SEO is a pivotal strategy for enhancing website visibility and driving organic traffic which typically ...
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The Top 3 Must-Have Marketing Agency Services
Marketing Agency Services Navigating the digital landscape can feel like an overwhelming task, especially when the goal is to make your brand stand out and ...
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White Label PPC Services for Enhanced Client Marketing Strategies
In digital marketing, white label PPC services have emerged as a valuable tool for agencies looking to enhance their client marketing strategies. By outsourcing the ...
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