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General Mills ramps up misinformation fight as generative AI concerns rise

General Mills ramps up misinformation fight as generative AI concerns rise

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General Mills is broadening its efforts to detect misinformation online amid heightened concerns around the impact of generative artificial intelligence (AI), according to news shared with Marketing Dive. The packaged foods marketer and agency partner Mindshare have been testing Zefr’s AI-powered Atrium and are now looking to use it on more campaigns. The engine is […]

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Wordsmithing copy and content pharmaceutical marketing

Wordsmithing copy and content pharmaceutical marketing

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In creating the visual aid, brand managers were consistently encouraged to “keep it sharp.” However, the ever-present comments from brand managers such as “this point is significant,” “that graph originated from recent research,” and “this has been our primary line since-long” meant that there was often an unnecessary build-up of information in our simple visual

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HigherVisibility Named Best Full-Service SEO and SEM Agency by Forbes Advisor

HigherVisibility Named Best Full-Service SEO and SEM Agency by Forbes Advisor

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HigherVisibility, a leading digital marketing agency, is thrilled to announce that it has been recognized as the Best Full-Service SEO and SEM Agency by Forbes Advisor. This prestigious accolade highlights the company’s commitment to delivering exceptional search engine optimization (SEO) and search engine marketing (SEM) services to its diverse client base. Forbes Advisor, a trusted source

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Chuck E. Cheese Taps Former D&B Marketing Veteran as CMO Amid ‘Aggressive Brand Transformation’

Chuck E. Cheese Taps Former D&B Marketing Veteran as CMO Amid ‘Aggressive Brand Transformation’

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Irving-based CEC Entertainment, a national leader in family entertainment and dining, has announced that Sean Gleason has been appointed as the new Chief Marketing Officer for Chuck E. Cheese and its virtual kitchen brands, including Pasqually’s Pizza & Wings. David McKillips, President and CEO of CEC Entertainment, says Gleason brings more than two decades of

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Elon Musk launches new artificial intelligence company, X.AI

Elon Musk launches new artificial intelligence company, X.AI

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The Nevada filing was made March 9 Twitter CEO Elon Musk has started a new artificial intelligence company, X.AI, according to a filing in Nevada. According to a filing dated March 9 in Nevada, Musk registered X.AI as a domestic corporation in Las Vegas. Musk is listed as the sole director, with Jared Birchall being secretary. The

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How to Help Your Business Win with Content Marketing

How to Help Your Business Win with Content Marketing

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Whether it’s behind-the-scenes videos of your showroom, candid interviews with your retail staff, or product merchandising guides, gift and home businesses create a ton of content to share their brand story and products. Yet, clients frequently tell us they don’t have a strategy in place to best promote all this great content. Let’s change that.

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Google Reduces What Triggers Video Thumbnails In The SERPs

Google Reduces What Triggers Video Thumbnails In The SERPs

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Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases. The change affects video thumbnails that are show in the search engine results pages (SERPs). Google’s announcement explained the reason for the update:

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Is Tiktok The Future Of Real Estate Advertising? Pros And Cons For Agents Explained

Is Tiktok The Future Of Real Estate Advertising? Pros And Cons For Agents Explained

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TikTok is a social media platform that has grown rapidly in recent years, with over 1 billion active users as of 2021. This platform has been largely dominated by younger users, but it has increasingly gained popularity with older demographics as well. TikTok’s unique format of short-form video content has made it an attractive platform

Is Tiktok The Future Of Real Estate Advertising? Pros And Cons For Agents Explained Read More »

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