Lane Houk

A press release calendar brings structure, foresight, and strategic depth to public relations. Rather than reacting to news cycles, organizations use calendars to schedule press releases with market movements, internal milestones, and audience attention patterns. This calendar operates as a planning framework and a tactical blueprint, aligning messaging with product launches, industry events, and peak […]

A healthcare press release is a strategic communication tool that delivers newsworthy updates from within the medical, pharmaceutical, and public health sectors. Healthcare press releases inform stakeholders about clinical breakthroughs, product launches, regulatory approvals, research findings, strategic partnerships, or institutional responses to public health challenges. Effective press releases transform complex medical information into a clear,

The difference between a press release and a press kit reflects two distinct strategies in media communication, one built for speed, the other for depth. A press release delivers a timely announcement crafted for rapid media dissemination. Press releases highlight a single moment of newsworthiness: a launch, milestone, or update with clear relevance. The press

The difference between earned media and paid media defines two fundamentally opposite paths to visibility, each rooted in distinct psychological dynamics. Earned media operates on the principle of merit-based recognition. Audiences or institutions voluntarily amplify a brand through shares, reviews, or press coverage. In contrast, paid media trades capital for access. Brands purchase attention through

Owned media sits at the center of brand control, digital trust, and long-term marketing equity. Owned media are assets a brand builds and manages, including the website, blog, email list, mobile app, and social profiles. Owned media does not rely on advertising budgets or media gatekeepers. Instead, owned media offers full ownership of the message,

Press release analytics translate media exposure into measurable business value. In a digital environment where attention spans are short and budgets demand accountability, quantifying the performance of each press release becomes essential. Reach and impressions show how far a message traveled, but they only reveal one layer of performance. The deeper insights emerge through engagement

A book press release is a high-leverage marketing document signalling the arrival of a new title to media outlets, bookstores, reviewers, and industry stakeholders. Book press releases blend editorial formatting with promotional clarity, delivering a structured narrative that communicates the book’s core themes, publishing details, and market relevance. For authors and publishers seeking visibility, the

Press releases hold more strategic weight in modern marketing than most businesses realize. Beyond basic publicity, they function as multi-channel assets that serve SEO, digital PR, and brand positioning simultaneously. A well-optimized press release secures media exposure, earns backlinks from authoritative domains, and funnels high-intent visitors to landing pages, all within a single publication. Unlike

Earned media marketing refers to generating brand exposure through voluntary endorsements, media coverage, and social amplification driven by third parties. Unlike paid ads or branded content, earned media originates from people or platforms with no contractual obligation to promote. Their motivation stems from perceived value, relevance, or emotional resonance with the brand’s actions, ideas, or

Digital marketing operates through three distinct channels: owned media, paid media, and earned media. Each type plays a critical role in shaping brand visibility, authority, and growth.  Owned media includes assets fully controlled by the brand. Owned media allows complete control over messaging, supports brand consistency, and enables direct audience engagement.  Paid media involves exposure