Lane Houk

A partnership press release announces a strategic alliance between two or more organizations, communicating its relevance to the market, stakeholders, and the public. Partnership press releases formalize the collaboration, amplify business intent, outline the scope and expected outcomes, and clarify value for key stakeholders. Executed with clarity and precision, a well-written partnership press release influences […]

To write an inverted pyramid press release, start with the essential facts and structure the content by importance. The inverted pyramid begins with a lead paragraph covering the who, what, where, when, why, and how, allowing readers to grasp the news instantly. This top-heavy approach reflects how editors and search engines prioritize relevance and immediacy.

The difference between a press statement and a press release lies in their purpose, structure, and strategic intent. A press release delivers newsworthy information to spark media interest and drive public visibility. Press releases follow a structured format, present supporting context, and target broad coverage. A press statement, on the other hand, responds to an

The difference between a media pitch and a press release shapes how editors perceive your story, whether it earns coverage or gets buried. A press release delivers official news for wide distribution, while a media pitch positions a story as timely, relevant, and worth editorial attention. Both are essential tools in public relations, but they

The difference between a press advisory and a press release lies in their intent, structure, and strategic use within media outreach. A press advisory functions as a timely alert. Press advisories inform journalists about an upcoming event, signals relevance, and invites attendance. A press advisory favors brevity, built around essential facts to support fast editorial

A new hire press release announces the appointment of a key team member and positions the company as a growing, credible brand. New hire press releases build external credibility, reinforces internal morale, and sharpen brand perception across media, customers, investors, and industry peers. Each announcement reflects leadership intent, reveals operational direction, and strengthens the company’s

An acquisition press release announces a merger or purchase and signals strategic direction to the market. Acquisition press releases influence how stakeholders interpret the move, shaping investor confidence, customer perception, employee alignment, and industry positioning. The clarity, timing, and structure of an acquisition news release determine how effectively the message drives market impact and reinforces

A product press release drives early traction, accelerates sales cycles, and anchors product messaging in the media ecosystem. Product press releases inform journalists, signal value to customers, and reinforce brand authority across channels. A well-timed release creates measurable lifts in product awareness, user acquisition, and inbound media interest. Product press releases support demand generation by

An event press release is a formal written announcement to inform the media about an upcoming event and raise public awareness. Event press releases provide verified details about the event’s purpose, location, date, and participants, structured to attract editorial interest and audience attention. An event refers to a planned gathering organized to fulfill a business,

Media alerts and press releases serve different communication goals in public relations. Understanding their roles helps businesses deliver the right message to the right audience at the right time. A press release is a full-length news announcement, providing context, background, direct quotes, and detailed insights. A media alert is a brief notice issued before a