About Me

Lane is a US Army veteran and a recognized expert in the marketing agency industry. Lane has specific authority and expertise for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency. 

As the Managing Partner of Quantum Agency, a white label marketing agency, he leads a cross-functional marketing team which delivers quality white label marketing solutions for other digital agencies. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, an Adaptive Web Presence SaaS for Agencies. Signal Genesys was acquired by Search Atlas Group through a merger and acquisition transaction in August 2024.

In March 2020, Lane started The Marketing Center of Excellence, to bring a focused resource to the marketing agency world. The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners collaborating to provide leadership, practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.